Brand Transition


Question: Is the name really changing?

Answer: Yes. As part of the nationwide rollout of the new branding campaign, the national organization will also change its name.

Q: Why change the name?

A: It’s part of our strategy to create a strong, recognizable, national brand that anyone, anywhere will associate with quality child care.

Q: When will the name change happen?

A: The name change is already underway. By the end of 2012, we will be known as Child Care Aware® of America.

Q: Will you still be a membership organization?

A: Absolutely. We will still be a membership organization with Child Care Resource and Referral agencies as the backbone of that membership.

Q: Will my organization have to change its name?

A: No, no one is required to change their name. However, if you are interested in joining the brand effort, please contact Child Care Aware® of America by email at

Q: Will I still be able to get NDS and Best Practices?

A: Yes. The products remain the same and we will continue to deliver them the way we currently do.

Q: Do I have to reprint all my material that has the NACCRRA logo on it?

A: No. All we ask is that as you print new items, use the new logo.