Logos And Guidelines
About the Guidelines
These guidelines show the correct usage of the NACCRRA logo and were created to ensure brand consistency throughout our member network. The NACCRRA logo was created as part of a visual identity system, which was developed to establish and promote a brand: ensuring that all communication, and indeed everything that makes up NACCRRA's public image, serves to give an intentional and positive impression.
Consistency is the key to increased visibility, strengthened brand equity, and a focused brand message. The visual identity system and the logo itself become more effective every time they are used properly. When the logo is used incorrectly, the brand message is blurred and public awareness is confused. It is important that these guidelines are followed consistently, so that the NACCRRA network speaks with one unified voice.
Who Should Use These Guidelines
These guidelines were prepared to assist NACCRRA, its members and partners to promote the identity of the organization. Please review these guidelines carefully before creating any materials using the NACCRRA identity.
This guide should be supplied to any vendors or other external resources to ensure that our identity is used properly.
About The NACCRRA Logo
NACCRRA is visually represented by a carefully defined, interlocking set of symbols:
1. The MARK
2. The NAME
3. The TAGLINE
Together, the MARK, NAME and TAGLINE form the NACCRRA Graphic Signature. <?xml:namespace prefix = o />
The NACCRRA Graphic Signature is designed to communicate the core brand message: NACCRRA is the nerve center in a dynamic national network of experts in child care.
There are two versions of the Graphic Signature:
- Full version: NAME, MARK and TAGLINE
- Modified version: NAME and MARK (logotype)
While there are various combinations of the component parts, using the Graphic Signature in any form helps provide a consistent and memorable representation of NACCRRA.
The MARK
The MARK is the interlocking pattern of dots accented in red.
The interlocking arcs of dots in the MARK represent the network of local and state resource & referral agencies that make up the membership of NACCRRA. The red dots represent the role of NACCRRA itself as the nerve center within this technologically- ophisticated “system of systems” that helps expand and disseminate knowledge about early childhood throughout the country.
The NAME
The NAME is set in a distinctive typeface, spacing, and case treatment.
The TAGLINE
The TAGLINE is the written version of the NACCRRA acronym.
Graphic Signature: Full Version
Consists of the NAME, MARK and TAGLINE
Graphic Signature: Modified Version
Consists of the NAME and MARK also referred to as the logotype.
Colors
The official color combination is red and blue. The central dots (nerve center) in the MARK are red, and the other dots, and the NAME, are blue.
When the Graphic Signature appears on a white or light background, the Signature must appear in red and blue.
Color Values
Adhere to the following color reproduction guidelines to create a consistent image and maintain the visual impact of the Graphic Signature.
| Blue | Red | |
| Spot | PANTONE® 280 | PANTONE® 1795 |
| Process | PANTONE® 198-1 | PANTONE® 73-1 |
| CMYK Mix | 100-72-0-18 | 0-94-100-0 |
| Web and On-Screen | ||
| Blue | Red | |
| Mix | 0 - 23 - 70 | 237 - 56 - 36 |
| Hex | 11746 | EE3510 |
Always use PANTONE®-approved swatches for color matching. Do not match to existing printed pieces or to on-screen display. Custom color mixes may be required when using non-calibrated, desktop color printers.
Consistency and Quality
To ensure consistency, the NACCRRA logo should only be reproduced in ways covered on this site.
Do not alter the logo in any way. Do not animate or distort it. Do not add drop shadows, bevels, or other three-dimensional effects. The Graphic Signature should never be used as a background or as a component of a larger image.
The relationship of the Mark to the Name should not be altered. Do not change the size, proportions, or letter spacing of the Name. Do not stretch or squeeze the logo.
Do not reset the type of the tagline or alter its relationship with the Mark.
Background Colors
The NACCRRA logo must be legible against the background colors. Solid backgrounds are preferred, but the logo may appear on photos or textured backgrounds, provided there is sufficient contrast for it to be easily read.
Unacceptable Graphic Signature treatments
These examples show unacceptable uses of the Graphic Signature.
- Do not change the colors.
- Do not print the knockout version on a light-colored background.
- Do not print the color version on a dark background.
- Do not print the Signature on a textured background.
- Do not screen the values.
- Do not distort the proportions.
- Do not alter the placement of the elements.
- Do not duplicate any part of the signature to create a pattern.
- Do not add any shadows, effects or other elements.
- Do not tilt.
Size Restrictions
The Graphic Signature should not be reproduced smaller than 1” wide.
When reproducing the Graphic Signature on publications its size is approximately 1.875” wide.
It should not appear larger than 2” wide.
Minimum Clear Space Requirements
Graphics, type, photographs, or illustrations should not encroach upon the minimum clear space around the Graphic Signature. The clear space (x-height) is the height of the lower case letters in the NAME.
Acceptable File Versions
The following versions of the Graphic Signature are suitable for print:
- EPS
- Illustrator
The following versions of the Graphic Signature are suitable for Web/electronic:
- Bitmap
- JPEG
- GIF
- PNG
Use the TIFF version of the Graphic Signature when working with Microsoft Word documents.
Logo Use On-Screen
When used online, it is appropriate for the logo to link to the NACCRRA home page (www.naccrra.org).
When used on-screen, the logo should never appear jagged or rough. Do not use spot color or process color versions on screen, use web and on-screen palettes.
NACCRRA Member Logo
NACCRRA CCR&R members are encouraged to add a "NACCRRA Member" logo to their Website(s). Only current paid CCR&R members are granted rights to display the "NACCRRA Member" logo. Please use only the image provided below. This image should only be used for the Web and should not be used in print. To add the image to your site, copy the text below and paste it onto your Web page. Please do not resize or otherwise alter this image.
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