Child Care Aware™ Selects Pilot Sites for Quality in Consumer Education

November 25, 2001

CCR&R Agencies to Field Test National Program for Assuring Quality in Consumer Education WASHINGTON, DC - November 26, 2001 - Child Care Aware™, a program of the National Association of Child Care Resource and Referral Agencies (NACCRRA, www.naccrra.org) today announced ten Child Care Resource and Referral (CCR&R) agencies chosen to field test the first national program for assuring quality in consumer education and referral. These agencies, chosen for their leadership, capacity to work with the program development team, and interest in promoting high quality in consumer education, will be close partners in NACCRRA's efforts to develop criteria for best practices in this core service of CCR&R. According to Yasmina Vinci, NACCRRA Executive Director, "These pilot sites have demonstrated their bold and deliberate interest in helping us build the foundation for a national, voluntary system of best practice. By helping us define and encourage a high standard of practice for CCR&R, we can work to ensure equally high quality consumer education across the nation for the millions of parents who turn to CCR&R for information on their child care and parenting needs." Dr. Clark Smith, Child Care Aware Director, added that, "This is an historic opportunity to set the bar of quality for child care referral services to parents. It will allow programs with best practices in consumer education to distinguish themselves, providing an indicator for parents searching of the very best in child care information." Ten pilot sites were selected, with one pilot from each of the ten U.S. Health and Human Services regions. These sites will complete the quality assurance process with technical assistance and support provided through Child Care Aware™. The sites selected include:

  • Southern Maine Agency of Aging-Child Care Connections - Portland, Maine
  • ProAction of Steuben and Yates-Steuben Child Care Project - Bath, NY
  • Frederick County Mental Health Association-Child Care Choices - Frederick, MD
  • Family Central, Inc. - North Lauderdale, FL
  • The Corporation for Ohio Appalachian (COAD), Child Care Resource Network - Athens, OH
  • Family Services Association, Smart Start Connections - San Antonio, TX
  • Heart of America Family Services - Kansas City, KS
  • Utah State University, Child Care Resource and Referral-Bridgeland - Logan, UT
  • Bananas, Inc. - Oakland, CA
  • Umpqua Community Action Network, Family Connections of Douglas County - Roseburg, OR

The pilot sites will field test the preliminary quality assurance program criteria in the coming months. The final Consumer Education Quality Assurance program will then be finalized and released at the NACCRRA Public Policy Symposium on March 1, 2002, in Washington DC. About Child Care Aware™ Child Care Aware is a NACCRRA program funded through a cooperative agreement with the Child Care Bureau, U.S. Department of Health and Human Services. Child Care Aware was created by NACCRRA in 1988 with support from the Dayton Hudson Foundation and the Dayton Hudson Family of Stores. The national, toll free parent information hotline was first established in 1992. Since then, Child Care Aware has become a steady national resource, consistently used in print media, parenting books and publications, television programs, and national public awareness campaigns on child care and related early childhood services and programs. All of Child Care Aware's information distribution channels (print, phone, web, email) are bilingual in English and Spanish. Today, new parents know the number and start their search for child care by calling 1.800.424.2246 or searching www.childcareaware.org. Once successfully used, they share it with family and friends, and then file the number and website address for parent tips and future reference. About NACCRRA NACCRRA is a membership organization of almost 700 community-based child care resource and referral (CCR&R) programs from every state in the United States, some provinces in Canada, and in Great Britain. NACCRRA's mission is to provide vision, leadership, and support to community child care resource and referral and to promote national policies and partnerships committed to the development and learning of all children. About Child Care Resource & Referral Child Care Resource and Referral (CCR&R) programs operate in most urban and rural communities. The work of CCR&Rs centers on information through child care referrals, consumer education, provider training, technical assistance, advocacy, work with employers and efforts to build the supply of care. CCR&Rs have daily contacts both with families and child care programs and providers. Thus, NACCRRA and its member organizations constitute an information network with unique and unprecedented reach in compiling and transferring information. The network is uniquely positioned for the collection, exchange, mediation, analysis and dissemination of information and knowledge at local, state and national levels. Community-based CCR&R programs, providing objective, accurate and up-to-date information and expert consultation, are a trusted resource for families, providers and communities.